Global hospitality megabrand Marriott launched a new fitness concept at the Anaheim Marriott, its showcase facility for the US West Coast. The goal is to roll this concept out to further locations as new owners and developers visit the Anaheim facility for inspiration.
Unveiled in December, the new concept offering – conceived by Growth Fitness Design (GFD), a specialist in the guest workout experience, and developed in collaboration with digital fitness leader Wexer – is Anaheim Marriott’s latest initiative to meet the demands of today’s increasingly fitness-focused traveler.
The initiative sees the hotel team up with global fitness brands SPARTAN Race and TRX to transform its in-house fitness offering.
“The new fitness center at Anaheim Marriott has taken its inspiration from the equipment, accessories and experiences found in today’s boutique fitness studios,” explains GFD’s CXO David Shaw. “The feel, flow and workout options in the gym have been totally reconfigured, creating separate yet seamless training zones.”
The Spartan-TRX functional and HIIT training zone is a first for Marriott. A digital welcome screen sees Randy Hetrick of TRX and Joe De Sena of SPARTAN Race greet guests with a personalized motivational message, while the workout space itself features turf flooring, SPARTAN Race fitness products and accessories, and inspirational murals on the walls.
Supporting this is a collection of training content that’s been custom-created for Marriott by SPARTAN Race and TRX. Guests can access this virtual content, on-demand, via a 65-inch Wexer touchscreen on the fitness floor. They then simply follow the on-screen instructors for a top-class workout.
An extensive library of other Wexer content can also be accessed, on-demand, through the touchscreen, ensuring guests have all the workout inspiration they need at whatever time of day or night they choose to work out.
“Partnering with well-known brands SPARTAN Race and TRX, we have been able to create something at Anaheim Marriott that goes far beyond the typical hotel gym,” says Wexer CCO Daniel Waide. “It’s exciting to see how virtual fitness content, already well used in group exercise studios around the world, can also be harnessed to create a highly engaging, motivational experience in a multi-purpose fitness space.”
Alongside Wexer, TRX and SPARTAN Race, suppliers at the new facility include Life Fitness and Octane; Anaheim Marriott features the first North American hospitality installation of Octane Fitness’ new MT8000 cross-trainer.
******************************************************************
About Anaheim Marriott
Located within walking distance of Disneyland® Park and the Anaheim Convention Center, the Anaheim Marriott combines newly renovated, well-appointed accommodations and superior service to make it one of the leading four-star hotels in Anaheim. For additional information, visit www.AnaheimMarriott.com.
About Growth Fitness Design
Growth Fitness Design is a boutique firm specializing in the design, outfit and branding of hospitality, multi-housing, and corporate fitness centers. The company’s focus is to cultivate richer levels of engagement by creating customized, enhanced fitness experiences that exceed the needs of today’s and future guests, residents and employees. For additional information about Growth Fitness Design services and latest work, visit www.GrowthFitnessDesign.com
About Wexer
As a digital fitness market leader, Wexer’s mission is to make world-class exercise accessible to everyone by harnessing the power of technology. Its technology creates a bridge between the digital and physical worlds, enhancing its clients’ in-facility products and experiences – www.wexer.com