Growth Fitness Design is a boutique firm specializing in concept creation, design, and the development and outfitting of the next generation of fitness center experiences.

The spaces we design and create are one-of-a-kind fitness experiences that attract, motivate and inspire.

We have a proven track record of the most significant increases in guest satisfaction for clients like Marriott, JW Marriott, Renaissance, Westin, Sheraton, Marriott Marquis and Courtyard, Corporate and Multi-Housing Fitness Centers.

Our solutions include the sales and service of all categories of commercial exercise equipment including connected, luxury and in-room options. We develop overall concept creation, design, new builds & remodeling. Our custom services include bespoke interior design, equipment selection, technology, audio and visual products and branding.

We source globally, hand curate and test to find the best products and have partnered with the top brands.

Whether it’s one machine or an entire facility, we leverage our 30 years of industry knowledge to create your facility’s ultimate fitness experience.

DESIGN:

We design purposeful, enticing spaces that take guests on a fitness journey. 

Thoughtfully anticipating guests needs, we seamlessly navigate the user through functional gradient spaces and boutique style zones - crafted to engage, excite and interact.  Working with all brands and manufacturers, we hand curate, evaluate and select only the best products in each category.

FUTURE OF FITNESS:

“State-of-the-Art” is no longer replacing your current equipment with the latest model or one brand. Today’s fitness centers need to offer multiple boutique experiences in a connected immersive environment. 

Our team is testing, speaking and writing about what the gym of the future will look like. As cited industry experts, we have access to products before the public. Our proven insight will help to future-proof your facility in this rapidly evolving environment.

We offer complete, creative and custom solutions beyond the standard offerings from a typical fitness dealer/distributor or exercise equipment manufacturer.  Our services include:

• Most Extensive Brand/Equipment Selection 

• Bespoke Interior Design 

• Custom Workout Programming 

• Latest Technology 

• Custom Amenities Station

• Branding & PR

FITNESS JOURNEY:

Wherever a guest may be in their fitness journey, we provide multiple options, catering to every fitness level.  By introducing new innovative products and workouts, we exceed guest’s expectations. 

Discovering and exploring these new environments and experiences will create lasting impressions.

BESPOKE:

Every property has an authentic story to tell.  We believe in bespoke design to capture the uniqueness of your property and location.  Our design team draws this inspiration to create a custom, relevant solution that captures your local culture and energy that guests and tenants are looking to be a part of.  It’s this style of customization and a fine attention to detail that will enhance the user experience and set your custom fitness center apart.

MEET THE TEAM:

Growth Fitness Design is a multidisciplinary team of veteran fitness industry innovators, interior designers and storytellers. We draw from our diverse backgrounds and passions to create truly unique, personalized facilities that deliver the ultimate user experiences along with exceptional results for our clients.

DAVID SHAW, Co-Owner

David Shaw leverages a unique background of over 30 years in both fitness and high-tech to provide insight on innovative fitness products, technology and future treads in Health, Wellness and Fitness.

David has overseen the development and design of over 85 pieces of commercial exercise equipment including the prototype of the first “on-screen instructed” indoor cycling / spin bike – seven years before the launch of Peloton, set up distribution of US fitness products to over 20 countries (receiving a “Special Congressional Recognition for Exporting”), along with the design and outfitting of thousands of fitness centers worldwide.

David’s background in “High Tech” includes Western Digital and the US Army where he held a Secret Level Clearance working with electronic devices used by special forces such as infrared thermal imagers, night vision, GLID laser system and chemical & biological detection devices. He regularly attends CES (Consumer Electronics Show) where he meets with the leading innovators, and possible future fitness industry disruptors, in the areas of Sensors & Wearable Technology, Virtual Reality & Augmented Reality, Athletic Performance, Artificial Intelligence and Sleep Technology.

David is a member of the Fitness Industry Technology Council and an ongoing speaker on “Futurecasting The Gym of 2025 - 2030” at leading industry conferences such as Club Industry, Athletic Business SHOW, AFS SUCCEED and FIBO USA. He is also an IDEA EXPERT with the article “Artificial Intelligence and the Fitness Industry: A Primer” along with being a contributing expert to recent articles such as Club Industry’s: “Forward Five Years: How the Fitness and Wellness Industry Will Change”, “Technology’s Role In The Future of the Fitness Industry” and “The Smart Gym Is Here”.

KATIE SHAW, Co-Owner 

Katie Shaw brings over 25 years of diverse marketing, project management and Health & Wellness savvy to the GFM design and management team.  Her earlier career ambitiously began working in television at KTTV Fox 11, Los Angeles and in advertising throughout Southern California. She expanded her marketing creativity with a decade-long career with international Japanese brand, Kyocera, executing go-to-market strategies, PR, branding, designing packaging and product development.

Katie’s passion evolved as Director of Public Relations for Dunn Pellier Media in the Health and Wellness sector, collaborating with some of the most recognized brands and personalities in the industry.

Today she is grateful and humble to be working in the fitness space where creativity has no limitations and the possibilities are truly endless.

JANIS BELL 

Janis Bell was born in N.Ireland UK and began her career in the fashion industry. She relocated to Toronto Canada and gained extensive retail & marketing experience as National Visual Director at Holt Renfrew. Her exposure and collaboration with luxury global brands in store design and marketing developed her skill and passion for Interior Design.

Janis Bell Design was founded in 2005 and has a reputation for being a results driven environment providing a concierge style service. Appreciated by discerning clients she maintains an impressive portfolio in Residential/Commercial Interior Design and Marketing.

Her work has been published and recognized internationally with numerous awards and currently based in Laguna Beach CA.

http://janisbelldesign.com

Opening a new gym or updating a current hotel, resort, multi-housing or corporate fitness center?

OUR MISSION:

To create unique and memorable experiences designed to motivate and inspire.